PMC, formerly Mail.com Media Corporation (MMC), is an American digital media company controlled and operated by its Chairman and CEO Jay Penske.[1]
The company operates Boy Genius Report, Deadline.com,[2] OnCars.com, HollywoodLife.com,[3] Movieline, MailTimes and TVLine.[4]
In 2004 Jay Penske, son of automobile racing figure Roger Penske, joined and became CEO of Velocity Services, an affinity marketing and Internet services company operating as Interactive Digital Publishing Group.[5] The company acquired the mail.com domain, and re-launched it as a new service in 2007.[6]
In 2008 the company raised $35 million of venture capital financing from an investor group led by Quadrangle Capital Partners.[3] In 2009 it bought Deadline Hollywood Daily, an entertainment industry insider blog, from its founder Nikki Finke, in a cash and stock earnout transaction valued at $10–15 million.[7][8][9][10]
On April 27, 2010, Mail.com Media Corp. announced it had acquired American technology blog 'Boy Genius Report' via a press release posted on Boy Genius's website.[11] The Boy Genius Report announced its intentions to relocate its website to newly acquired "www.bgr.com", which was launched in May 2010. In November 2010, the company launched TVLine.com, a consumer TV focused website, operated by co-founder and Editor in Chief Michael Ausiello, formerly of Entertainment Weekly.
Mail.com was sold to the German company United Internet in 2010, however MMC continues to be an exclusive content provider to United Internet and the Mail.com portal, and launched a German language version of BGR.com in March, 2011.